Existentialism of Engineering Marketing and Technological Entrepreneurship in Large Agricultural Enterprises

The authors introduce their vision of modern world understanding by the managers and engineering staff agricultural enterprises in era total communications digitalization agriculture, referring to “seventh sense” as a fundamental instinct for comprehension reality existence which places human at centre. In technical age, marketing is crucial terms perception innovation technology advantages development new entrepreneurial way thinking, especially engineers, given significant participation commercial projects agro-industrial complex. integrated hybrid production complex innovative taking into account different business lines various suggested achieve synergy build socially-oriented system. proposals are also introduced.